Concierge Case Study: 801 Ocean Drive, Hermosa Beach

 

[CASE STUDY# 1]

801 Ocean Drive, Hermosa Beach

How we attracted multiple offers in the first 48 hours and sold over asking.

Results:

  • $3,200,000 Appraised value

  • $25,000 Concierge investment

  • $3,379,000 Listing price

  • $3,400,000 Sold price

  • $175,000 Extra Seller Profit

This project was nearly new construction, so we had a great pallet to work from. We up-fronted the costs of property appropriate staging, refreshed landscaping, window washing, a fresh coat of neutral paint colors and deep cleaning. Our team transformed the space to mirror homes you’d find in today’s top designer magazines, which resulted in multiple offers on the first day, and an accepted offer in the first 48 hours.


Before

Before

After

After

How We Did It:

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  • Determined where the home was at in value and what could be done to improve the value.

  • Added new landscaping

  • Fresh coat of paint to rooms inside.

  • Expert window washers made sure every single window and ocean view was crystal clear

  • Made minor repairs

  • Brought in professional stagers to elevate the feel of the home.

  • Professional photographer captured the home at all times of day and took aerial drone photos to highlight spectacular ocean view.

  • Our cinematographer captured an entertaining video and 7 day time lapse of the ocean view.

  • High quality brochures we’re produced

  • Using Compass Coming Soon we built anticipation and excitement leading up to the public release.

  • Strategic social media plan used content created to drive eyes to the property.

  • Email newsletter highlighting property was blasted to thousands of local agents and buyers.

  • Strategic pricing maximized final sale for clients.

 

What services are included?

  • seller-side inspections

  • moving + storage

  • roofing repair

  • water heating

  • electrical work

  • HVAC

  • plumbing repair

  • fencing

  • deep-cleaning

  • sewer lateral inspections

  • cosmetic renovations

  • de-cluttering

  • landscaping

  • interior + exterior

  • painting

  • staging

  • custom closet work

 

What can Compass Concierge do for you?

With P2PG + Compass Concierge, you can easily prepare your home for the market by letting us cover the upfront costs of various home improvement services your home might need - such as staging, deep cleaning, cosmetic renovations, painting, landscaping, and more. Our experienced listing team will work with you to identify opportunities that can elevate your home’s value. Once we plan your home’s transformation, we will pay the upfront costs associated with the eligible improvements. We will simply collect payment for the services rendered at the time of the property’s closing. There are no hidden fees, no interest charged, and no dollars out of your pocket upfront.

Call or email us if you would like to learn more about this game changing service that we offer.


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Principals | Associate Brokers
310.234.5649
hello@piertopiergroup.com